How user centered design results in significant return on investment (ROI)
User experience is the science and art of designing a product no matter if it's a digital or physical product which it's easy to use. The important thing is that it meet the expectation of the user but at the same time also meet business goals. Here is an animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI). Here is the poster of the presentation: