Mobile Web Strategies Blog

A lot has been said and speculated about user experience but it is still a mystery that many top, senior and mid-managers don’t take it seriously endangering their companies of a bright future due to their lack of understanding. Matt Watkinson in his book “The Ten Principles Behind Great Customer Experiences” says “The customer experience is the quality aspect of any interaction that an individual has with the business, its products or services at any point in time.”  Is worth to remember user experience is not limited when the customer purchasing the product or service, and on the use of it. In reality it starts when the user is first exposed to the product or service and goes on until the customer does not need the product or service anymore. It involves any interaction with the brand, product or service. Does it ring any bells now how important User Experience is? The most successful companies of our days such as Google, Facebook, Twitter, Merce...

HTML5 MISCONCEPTION Nowadays any new browser capability or web application technique found across the web is labeled as HTML5 and that is not true. Michael Mahemoff said that HTML5 has become a brand that represents a new type of web application rather than the specification itself. In order to learn HTML5 is very important to understand what really HTML5 is. It is common nowadays hear CSS transitions, web sockets, geolocation, SVG, CSS @font-face all mentioned under the HTML5 banner and label all under HTML5 "brand".  In the specification none of those mentioned are found for the simple reason that they either belong to the CSS3 specification or other API specification within the WWW Consortium. Websites are and will be built with a combination of HTML5, next-generation APIs, JavaScript and CSS3, which means that as a designer or developer the difference between those technologies must be clear and how they fit together should be understood. What is really HTML5? ...

Yes, responsive design frameworks are a good thing but it all depends on your website. Remember there is no one solution for all and if you can use a framework to make a responsive design for all it will depend if you have a content base site and if your site is not "user-specific interaction dependent". I have watched the Sitefinity webinar (embbedded below) and the tool is very useful for creating Responsive Design and even mobile that is content base such as magazines, newspapers and any other website that does not require the user to do a specifc thing on the site. The added bonus on the tool is that the user edit blocks of layout template that is not table based and their text clean out any style done by text processors - this is a tool build with the user experience in mind. However as Sitefinity presenter said himself at the end of the webinar "Responsive Design is not a complete solution..., there is still a lot of granulatity..." You can hear ...