Mobile Web Strategies Blog

How are we persuaded and how to persuade? It is a mistake to think people consider all the available information when they need to decide if they purchase something. This is an ideal situation that rarely happens. Marketing information is everywhere and nowadays with the digital world in addition to physical we have social and digital marketing overwhelming our lives with millions of choices which makes impossible for a single human being decide considering all the possible situations and available products and services. This means that without some clear marketing rules digital and normal marketers are not going to get far on the art of persuasion. There is a research done by Robert Cialdini & Steve Martin on the Science of Persuasion that reveal 6 universal shortcuts that guide human behavior that is worth knowing from both perspectives: The user – to know how we are manipulated The Digital Business marketer – it can guide our marketing strategies as business people. 

I have seen a Steven Johnson's sketch video presentation with the title "Where Good Ideas Come From" last year and it makes so much sense to me that I was wondering how can we possibly do things without consciously knowing what we are doing however know in our guts that it is what we should be doing. If you think it is complicated watch the video below and you will understand what I mean. I love technology, business development, leadership and management and I am constantly picking things here and there to make something else happens. Well, this short video presentation will show you how we all connect the dots on our own ideas and the insights we get from others to be original, creative and innovative. I assure you the short presentation is more than worth watching.