Mobile Web Strategies Blog

A lot has been said and speculated about user experience but it is still a mystery that many top, senior and mid-managers don’t take it seriously endangering their companies of a bright future due to their lack of understanding. Matt Watkinson in his book “The Ten Principles Behind Great Customer Experiences” says “The customer experience is the quality aspect of any interaction that an individual has with the business, its products or services at any point in time.”  Is worth to remember user experience is not limited when the customer purchasing the product or service, and on the use of it. In reality it starts when the user is first exposed to the product or service and goes on until the customer does not need the product or service anymore. It involves any interaction with the brand, product or service. Does it ring any bells now how important User Experience is? The most successful companies of our days such as Google, Facebook, Twitter, Merce...

After passing a day today talking and exchanging ideas with colleagues of the Quality Assurance department, it is clear for me that most people don't understand how testing is critical to any custom software development. I hear over and over again from sales people, consulting, project managers among other roles within IT that when selling at a competitive price and the budget is tight, the first thing to be cut off is TESTING.  Make not mistake, less testing means less quality; no testing means no quality and a crap software , that might be modern and beautiful but full of bugs that make impractical and unpleasant to be used. When testing is not well understood within IT companies, how can we expect our customers understand the value of testing? In my professional IT life I have heard the comparison such as: " the same way customer purchase a car and it has been tested, they expect our custom development also tested without any additional cost." How can a car t...

Today I am sharing a slideshare presentation of the Norwegian designer Ida Aalen because many of the topics she speaks on her presentation I have already been talking of the last months on other articles of this same blog. Topics such as: 1. User-centered design and that whoever shout the most win and it is often the user. 2. Mobile first and that design for mobile should come first. (See earlier articles on this subject in this same blog). I specially like her analogy when she mention the book Mobile First by Luke Wroblewski " If it's not important enough to put on mobile, is it important to put on the desktop?" 3. Responsive Design and that browser landscape becomes bigger and smaller at the same time with same content on all platforms and the need for adaptative presentation that are future-friendly. From the book on Responsive Design by Ethan Marcotte. I highly recommend Ida's presentation and to make it easy to see I am making it very user-friendly and embe...

Marketing and UX together make your company boom and optimize your product, service and sales exponentially. How? Marketing research determines who is the user and look for way to sell more to these users . Marketing hopes the user is satisfied enough to come back for more, but as long as sales people sell (even if they sell for the lack of better solutions in the market) everything seems to be ok. What sales people do not realize in this case is that the customer might not be ok, they user the service or product just for lack of better solutions and will jump to the first provider that can serve them better as soon as the market presents to them.  Marketing is worried about how to sell, to whom, who are the average customers, how much of the market share we have, benchmark competitors and so on. UX in the other hand   focuses on research what motivates the same marketing user to use and continue to do business with us taking care to let the customer so addicted t...

This article was the result a response to an article I have published in a LinkedIn group I belong Linked In Front End Developers group User Experience is the heart for any product or service because without a customer to purchase the product or service nobody will manufacture or build a product or service in the first place. This is a fact but it does not mean that clean code and security is less important.  E-commerce example from a security perspective Let's imagine that a customer have an e-commerce site that is the most easy to use and to make customers purchase a breeze, and it has the best conversion rate possible, but it has a terrible security and the site constantly breaks?  How long do you think the e-commerce owner is going to keep in business that way if his customers do not trust to use his wonderful easy to use e-commerce? Not for long however in this case the reason is clear - everybody knows that the problem is in the security and that the code...

Here is a youtube video where Ozzy literally fights with the custom tv-house control remote while the developers think it is the easiest product ever. Here you can see how important to pay attention to UX before build any software or physical product.