Mobile Web Strategies Blog

A lot has been said and speculated about user experience but it is still a mystery that many top, senior and mid-managers don’t take it seriously endangering their companies of a bright future due to their lack of understanding. Matt Watkinson in his book “The Ten Principles Behind Great Customer Experiences” says “The customer experience is the quality aspect of any interaction that an individual has with the business, its products or services at any point in time.”  Is worth to remember user experience is not limited when the customer purchasing the product or service, and on the use of it. In reality it starts when the user is first exposed to the product or service and goes on until the customer does not need the product or service anymore. It involves any interaction with the brand, product or service. Does it ring any bells now how important User Experience is? The most successful companies of our days such as Google, Facebook, Twitter, Merce...

I have been pitching about how mobile mindset and user experience is important for any digital marketing and branding already for some time in earlier posts. Here are some questions you can actually ask yourself before start your digital business plan: 1. Who is/are our target user(s) for each of the segment(s) we work on and the features we need to deliver to them in order to secure the customers we have and accquire much more customers? 2. What is/are the problem(s) we are trying to solve for the segement(s) we are working on? 3. What are the business needes we are tying to fulfill? 3. How can we measure while the project is ongoing? Are we are doing the right things? and not only when the project is done. 4. How to constant measure the new features implemented in order to know when something is working or not? Once the critical points for the digital strategy are in place we should be able to answer the following questions: 1. The problem we are trying to solve is ..... 2...

I came across this article today and it is so amazing how bad can be the user experience (UX) and the user interface (UI) of even the most expensive cars in the market that just amazes me as we live in the information technology era. It just seems that car makes know how to make cars, but have no idea of the interfaces they should design to interact with the user of the car. The State of In-Car UX  article written by Geoff Teehan You can check Teehan's blog by clicking in the link  http://www.teehanlax.com/blog/the-state-of-in-car-ux/  or read here bellow. We are surrounded by bad design. You witness it when you’re taking cash out of an ATM. You experience it when getting your boarding pass from the airport kiosk. You feel it when setting the clock on your stove. Simply put, bad design is everywhere—especially inside your vehicle. With so many industries placing more value on design, specifically interface design, why does the automotive industry seem to have...

I have been very busy end of the year with a lot of projects including a thesis for Information Business degree at Jyväskylä University of Applied Sciences. Besides all the ups and downs of study, family and work I have decided that I will commit myself to write at least 1000 words per day in order to have all my projects including the blog taken care. Let’s see how it comes up. The topic of the day is the title of the post that is: What to consider when designing or purchasing a mobile site or app? 1. Who will use your site or app? Without knowing who is your target group and knowing basic things about them you won’t go too far.  That is what in UX (User Experience) term means building PERSONAS. Personas should be real users with their complete profiles. Ok, now you might think – you lost me in this one, how do I do that? Well, that is easy. You have the mobile app and site idea.  Who is the first person that comes to your mind that you see using your app...

This time I am sharing with a practical example of the power of UX and the user-centered-design when re-inventing from the ground up a website that resulted in increase of knowledge about cancer and its prevention. It describes in details the goal for the Norwegian cancer society online, its strategy, what were the primarily questions it should answer and how the campaings should be organized. The results were the impressive make over of the website with + 20% more people contacting the cancer line. The one time donations increase + 70%, donations total +73% and montly donations + 88%. That is the power of UX and the user-centered-design, so before think twice if is worthing investing on UX, think if is worthing knowing well your customers and what they need to know and do on your site before you build extremely fancy sites that don't pay off. Take you time and see Ida Aalen's presentation on the Content Against Cancer.  

Today I am sharing a slideshare presentation of the Norwegian designer Ida Aalen because many of the topics she speaks on her presentation I have already been talking of the last months on other articles of this same blog. Topics such as: 1. User-centered design and that whoever shout the most win and it is often the user. 2. Mobile first and that design for mobile should come first. (See earlier articles on this subject in this same blog). I specially like her analogy when she mention the book Mobile First by Luke Wroblewski " If it's not important enough to put on mobile, is it important to put on the desktop?" 3. Responsive Design and that browser landscape becomes bigger and smaller at the same time with same content on all platforms and the need for adaptative presentation that are future-friendly. From the book on Responsive Design by Ethan Marcotte. I highly recommend Ida's presentation and to make it easy to see I am making it very user-friendly and embe...

User experience is the science and art of designing a product no matter if it's a digital or physical product which it's easy to use. The important thing is that it meet the expectation of the user but at the same time also meet business goals. Here is an animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI). Here is the poster of the presentation:

User Experience reside in the intersection between business needs and user needs This video in youtube tells visually what sometime is hard to explain in words.