User Center Approach for Mobile
I have been pitching about how mobile mindset and user experience is important for any digital marketing and branding already for some time in earlier posts.
Here are some questions you can actually ask yourself before start your digital business plan:
1. Who is/are our target user(s) for each of the segment(s) we work on and the features we need to deliver to them in order to secure the customers we have and accquire much more customers?
2. What is/are the problem(s) we are trying to solve for the segement(s) we are working on?
3. What are the business needes we are tying to fulfill?
3. How can we measure while the project is ongoing? Are we are doing the right things? and not only when the project is done.
4. How to constant measure the new features implemented in order to know when something is working or not?
Once the critical points for the digital strategy are in place we should be able to answer the following questions:
1. The problem we are trying to solve is .....
2. We are trying to solve this problem because ....
3. The project will be a success because....
Any attempt to do a digital strategy withount knowing by heart the answer for those quesitons is the same that shooting in the dark and hoping for the best.
IMPORTANT NOTE: If we cannot asnwer all those questions and know them by heart, it means we are guessing or taking for granted we know facts that will make the project short at the end or even fail
REMEMBER: The question here is why to do ok or even fail, if we can do great and bit the competition?
The problem here is to show that nobody ever research the cost of NOT doing something we know it would be best doing. In many cases for buget and cost reasons we just get by with what we have until a competitor come along and bit us.
Here are some questions you can actually ask yourself before start your digital business plan:
1. Who is/are our target user(s) for each of the segment(s) we work on and the features we need to deliver to them in order to secure the customers we have and accquire much more customers?
2. What is/are the problem(s) we are trying to solve for the segement(s) we are working on?
3. What are the business needes we are tying to fulfill?
3. How can we measure while the project is ongoing? Are we are doing the right things? and not only when the project is done.
4. How to constant measure the new features implemented in order to know when something is working or not?
Once the critical points for the digital strategy are in place we should be able to answer the following questions:
1. The problem we are trying to solve is .....
2. We are trying to solve this problem because ....
3. The project will be a success because....
Any attempt to do a digital strategy withount knowing by heart the answer for those quesitons is the same that shooting in the dark and hoping for the best.
IMPORTANT NOTE: If we cannot asnwer all those questions and know them by heart, it means we are guessing or taking for granted we know facts that will make the project short at the end or even fail
REMEMBER: The question here is why to do ok or even fail, if we can do great and bit the competition?
The problem here is to show that nobody ever research the cost of NOT doing something we know it would be best doing. In many cases for buget and cost reasons we just get by with what we have until a competitor come along and bit us.
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