Mobile Web Strategies Blog

For those who don't know who is Eric Ries and have never hear of his book "The Lean Startup", wake up people,  and go get his book! I am so fan of the Lean movement that I have not only read Eric's book (that is the founder of the Lean Movement), I actually got all the lean books out there and have eaten them (ok, not literary, but you probably have understood me!). Do not be full by the named, it is not only for entrepreneurs. It can be applied to manufacture, software development and literally anything you wanna do. The principles are easy to follow, but this blog post is not about the book or the lean movement, it is about quality and Eric says it beautifully in his post in LinkedIn. I can get back on a summary of his book later on. The title as always seems to be aimed at entrepreneurs, however as I have already mentioned, it can be applied to everything. He say that "quality is really in the eye of the beholder".  The only way to really get ...

How are we persuaded and how to persuade? It is a mistake to think people consider all the available information when they need to decide if they purchase something. This is an ideal situation that rarely happens. Marketing information is everywhere and nowadays with the digital world in addition to physical we have social and digital marketing overwhelming our lives with millions of choices which makes impossible for a single human being decide considering all the possible situations and available products and services. This means that without some clear marketing rules digital and normal marketers are not going to get far on the art of persuasion. There is a research done by Robert Cialdini & Steve Martin on the Science of Persuasion that reveal 6 universal shortcuts that guide human behavior that is worth knowing from both perspectives: The user – to know how we are manipulated The Digital Business marketer – it can guide our marketing strategies as business people. ...