Mobile Web Strategies Blog

A lot has been said and speculated about user experience but it is still a mystery that many top, senior and mid-managers don’t take it seriously endangering their companies of a bright future due to their lack of understanding. Matt Watkinson in his book “The Ten Principles Behind Great Customer Experiences” says “The customer experience is the quality aspect of any interaction that an individual has with the business, its products or services at any point in time.”  Is worth to remember user experience is not limited when the customer purchasing the product or service, and on the use of it. In reality it starts when the user is first exposed to the product or service and goes on until the customer does not need the product or service anymore. It involves any interaction with the brand, product or service. Does it ring any bells now how important User Experience is? The most successful companies of our days such as Google, Facebook, Twitter, Merce...

After passing a day today talking and exchanging ideas with colleagues of the Quality Assurance department, it is clear for me that most people don't understand how testing is critical to any custom software development. I hear over and over again from sales people, consulting, project managers among other roles within IT that when selling at a competitive price and the budget is tight, the first thing to be cut off is TESTING.  Make not mistake, less testing means less quality; no testing means no quality and a crap software , that might be modern and beautiful but full of bugs that make impractical and unpleasant to be used. When testing is not well understood within IT companies, how can we expect our customers understand the value of testing? In my professional IT life I have heard the comparison such as: " the same way customer purchase a car and it has been tested, they expect our custom development also tested without any additional cost." How can a car t...