The Opportunities you are loosing from not know the difference between MARKETING and UX (User Experience)
Marketing and UX together make your company boom and optimize your product, service and sales exponentially. How? Marketing research determines who is the user and look for way to sell more to these users . Marketing hopes the user is satisfied enough to come back for more, but as long as sales people sell (even if they sell for the lack of better solutions in the market) everything seems to be ok. What sales people do not realize in this case is that the customer might not be ok, they user the service or product just for lack of better solutions and will jump to the first provider that can serve them better as soon as the market presents to them. Marketing is worried about how to sell, to whom, who are the average customers, how much of the market share we have, benchmark competitors and so on. UX in the other hand focuses on research what motivates the same marketing user to use and continue to do business with us taking care to let the customer so addicted t...
