The Opportunities you are loosing from not know the difference between MARKETING and UX (User Experience)

Marketing and UX together make your company boom and optimize your product, service and sales exponentially. How?

Marketing research determines who is the user and look for way to sell more to these users. Marketing hopes the user is satisfied enough to come back for more, but as long as sales people sell (even if they sell for the lack of better solutions in the market) everything seems to be ok.

What sales people do not realize in this case is that the customer might not be ok, they user the service or product just for lack of better solutions and will jump to the first provider that can serve them better as soon as the market presents to them. 

Marketing is worried about how to sell, to whom, who are the average customers, how much of the market share we have, benchmark competitors and so on.

UX in the other hand focuses on research what motivates the same marketing user to use and continue to do business with us taking care to let the customer so addicted to our product or service that they will not risk leave us. 

UX brings genuine long lasting loyalty, the one that everybody wants but only some companies know how to deliver.

UX is built on customer satisfaction because if the product or service does not answer customer needs in an easy and simple way it will not be used. Any service or product emerges from the customer in mind which makes sense to constantly looking to please the customer. 

Summary

I can tell you that Marketing might know who their customer are, but what motivates them to use their digital site and social media in the different form factors they don’t know! 

If your company is not into UX yet, is about time.

If you are looking to find please visit Innofactor.