Mobile Web Strategies Blog

I have been pitching about how mobile mindset and user experience is important for any digital marketing and branding already for some time in earlier posts. Here are some questions you can actually ask yourself before start your digital business plan: 1. Who is/are our target user(s) for each of the segment(s) we work on and the features we need to deliver to them in order to secure the customers we have and accquire much more customers? 2. What is/are the problem(s) we are trying to solve for the segement(s) we are working on? 3. What are the business needes we are tying to fulfill? 3. How can we measure while the project is ongoing? Are we are doing the right things? and not only when the project is done. 4. How to constant measure the new features implemented in order to know when something is working or not? Once the critical points for the digital strategy are in place we should be able to answer the following questions: 1. The problem we are trying to solve is ..... 2...

I have been very busy end of the year with a lot of projects including a thesis for Information Business degree at Jyväskylä University of Applied Sciences. Besides all the ups and downs of study, family and work I have decided that I will commit myself to write at least 1000 words per day in order to have all my projects including the blog taken care. Let’s see how it comes up. The topic of the day is the title of the post that is: What to consider when designing or purchasing a mobile site or app? 1. Who will use your site or app? Without knowing who is your target group and knowing basic things about them you won’t go too far.  That is what in UX (User Experience) term means building PERSONAS. Personas should be real users with their complete profiles. Ok, now you might think – you lost me in this one, how do I do that? Well, that is easy. You have the mobile app and site idea.  Who is the first person that comes to your mind that you see using your app...

How are we persuaded and how to persuade? It is a mistake to think people consider all the available information when they need to decide if they purchase something. This is an ideal situation that rarely happens. Marketing information is everywhere and nowadays with the digital world in addition to physical we have social and digital marketing overwhelming our lives with millions of choices which makes impossible for a single human being decide considering all the possible situations and available products and services. This means that without some clear marketing rules digital and normal marketers are not going to get far on the art of persuasion. There is a research done by Robert Cialdini & Steve Martin on the Science of Persuasion that reveal 6 universal shortcuts that guide human behavior that is worth knowing from both perspectives: The user – to know how we are manipulated The Digital Business marketer – it can guide our marketing strategies as business people. ...

I have seen a Steven Johnson's sketch video presentation with the title "Where Good Ideas Come From" last year and it makes so much sense to me that I was wondering how can we possibly do things without consciously knowing what we are doing however know in our guts that it is what we should be doing. If you think it is complicated watch the video below and you will understand what I mean. I love technology, business development, leadership and management and I am constantly picking things here and there to make something else happens. Well, this short video presentation will show you how we all connect the dots on our own ideas and the insights we get from others to be original, creative and innovative. I assure you the short presentation is more than worth watching.