Mobile Web Strategies Blog

A lot has been said and speculated about user experience but it is still a mystery that many top, senior and mid-managers don’t take it seriously endangering their companies of a bright future due to their lack of understanding. Matt Watkinson in his book “The Ten Principles Behind Great Customer Experiences” says “The customer experience is the quality aspect of any interaction that an individual has with the business, its products or services at any point in time.”  Is worth to remember user experience is not limited when the customer purchasing the product or service, and on the use of it. In reality it starts when the user is first exposed to the product or service and goes on until the customer does not need the product or service anymore. It involves any interaction with the brand, product or service. Does it ring any bells now how important User Experience is? The most successful companies of our days such as Google, Facebook, Twitter, Merce...

I am constantly updating myself and my skills to match the new technology advancements and business tendencies. It is nothing new the amount of information nowadays is so overwhelming that is sometimes difficult to know what to pursuit. One very exciting and interesting tool I have leaned when doing a course of user experience last year is called Experience Map. If you know what is affinity map diagram, you could say that it is the affinity map inflated with steroids. I have written in this blog and in my linkedIn group  http://www.linkedin.com/groups?home=&gid=4862097  about how important is to get to know our customers in order to build a proper digital strategy that will work properly for the business in question. Experience Map is a tool that help to build a proper digital marketing based on the customer-centric design approach and it is simple enough to be learned and used by everyone. Experience Map can only be build with data in hands. It means that we a...

I have been pitching about how mobile mindset and user experience is important for any digital marketing and branding already for some time in earlier posts. Here are some questions you can actually ask yourself before start your digital business plan: 1. Who is/are our target user(s) for each of the segment(s) we work on and the features we need to deliver to them in order to secure the customers we have and accquire much more customers? 2. What is/are the problem(s) we are trying to solve for the segement(s) we are working on? 3. What are the business needes we are tying to fulfill? 3. How can we measure while the project is ongoing? Are we are doing the right things? and not only when the project is done. 4. How to constant measure the new features implemented in order to know when something is working or not? Once the critical points for the digital strategy are in place we should be able to answer the following questions: 1. The problem we are trying to solve is ..... 2...

I have been very busy end of the year with a lot of projects including a thesis for Information Business degree at Jyväskylä University of Applied Sciences. Besides all the ups and downs of study, family and work I have decided that I will commit myself to write at least 1000 words per day in order to have all my projects including the blog taken care. Let’s see how it comes up. The topic of the day is the title of the post that is: What to consider when designing or purchasing a mobile site or app? 1. Who will use your site or app? Without knowing who is your target group and knowing basic things about them you won’t go too far.  That is what in UX (User Experience) term means building PERSONAS. Personas should be real users with their complete profiles. Ok, now you might think – you lost me in this one, how do I do that? Well, that is easy. You have the mobile app and site idea.  Who is the first person that comes to your mind that you see using your app...