Mobile Web Strategies Blog

I have been very busy end of the year with a lot of projects including a thesis for Information Business degree at Jyväskylä University of Applied Sciences. Besides all the ups and downs of study, family and work I have decided that I will commit myself to write at least 1000 words per day in order to have all my projects including the blog taken care. Let’s see how it comes up. The topic of the day is the title of the post that is: What to consider when designing or purchasing a mobile site or app? 1. Who will use your site or app? Without knowing who is your target group and knowing basic things about them you won’t go too far.  That is what in UX (User Experience) term means building PERSONAS. Personas should be real users with their complete profiles. Ok, now you might think – you lost me in this one, how do I do that? Well, that is easy. You have the mobile app and site idea.  Who is the first person that comes to your mind that you see using your app...

For those who don't know who is Eric Ries and have never hear of his book "The Lean Startup", wake up people,  and go get his book! I am so fan of the Lean movement that I have not only read Eric's book (that is the founder of the Lean Movement), I actually got all the lean books out there and have eaten them (ok, not literary, but you probably have understood me!). Do not be full by the named, it is not only for entrepreneurs. It can be applied to manufacture, software development and literally anything you wanna do. The principles are easy to follow, but this blog post is not about the book or the lean movement, it is about quality and Eric says it beautifully in his post in LinkedIn. I can get back on a summary of his book later on. The title as always seems to be aimed at entrepreneurs, however as I have already mentioned, it can be applied to everything. He say that "quality is really in the eye of the beholder".  The only way to really get ...

This time I am sharing with a practical example of the power of UX and the user-centered-design when re-inventing from the ground up a website that resulted in increase of knowledge about cancer and its prevention. It describes in details the goal for the Norwegian cancer society online, its strategy, what were the primarily questions it should answer and how the campaings should be organized. The results were the impressive make over of the website with + 20% more people contacting the cancer line. The one time donations increase + 70%, donations total +73% and montly donations + 88%. That is the power of UX and the user-centered-design, so before think twice if is worthing investing on UX, think if is worthing knowing well your customers and what they need to know and do on your site before you build extremely fancy sites that don't pay off. Take you time and see Ida Aalen's presentation on the Content Against Cancer.