Mobile Web Strategies Blog

I am constantly updating myself and my skills to match the new technology advancements and business tendencies. It is nothing new the amount of information nowadays is so overwhelming that is sometimes difficult to know what to pursuit. One very exciting and interesting tool I have leaned when doing a course of user experience last year is called Experience Map. If you know what is affinity map diagram, you could say that it is the affinity map inflated with steroids. I have written in this blog and in my linkedIn group  http://www.linkedin.com/groups?home=&gid=4862097  about how important is to get to know our customers in order to build a proper digital strategy that will work properly for the business in question. Experience Map is a tool that help to build a proper digital marketing based on the customer-centric design approach and it is simple enough to be learned and used by everyone. Experience Map can only be build with data in hands. It means that we a...

After passing a day today talking and exchanging ideas with colleagues of the Quality Assurance department, it is clear for me that most people don't understand how testing is critical to any custom software development. I hear over and over again from sales people, consulting, project managers among other roles within IT that when selling at a competitive price and the budget is tight, the first thing to be cut off is TESTING.  Make not mistake, less testing means less quality; no testing means no quality and a crap software , that might be modern and beautiful but full of bugs that make impractical and unpleasant to be used. When testing is not well understood within IT companies, how can we expect our customers understand the value of testing? In my professional IT life I have heard the comparison such as: " the same way customer purchase a car and it has been tested, they expect our custom development also tested without any additional cost." How can a car t...