Mobile Web Strategies Blog

The eye tracker. Could this be the end of the mouse? The Eye Tribe Tracker claims to be the first affordable eye tracking system for computers. Very exciting new technologies are popping up and that deserves to be shared. http://bcove.me/lwpsrwvg

I have been very busy end of the year with a lot of projects including a thesis for Information Business degree at Jyväskylä University of Applied Sciences. Besides all the ups and downs of study, family and work I have decided that I will commit myself to write at least 1000 words per day in order to have all my projects including the blog taken care. Let’s see how it comes up. The topic of the day is the title of the post that is: What to consider when designing or purchasing a mobile site or app? 1. Who will use your site or app? Without knowing who is your target group and knowing basic things about them you won’t go too far.  That is what in UX (User Experience) term means building PERSONAS. Personas should be real users with their complete profiles. Ok, now you might think – you lost me in this one, how do I do that? Well, that is easy. You have the mobile app and site idea.  Who is the first person that comes to your mind that you see using your app...

For those who don't know who is Eric Ries and have never hear of his book "The Lean Startup", wake up people,  and go get his book! I am so fan of the Lean movement that I have not only read Eric's book (that is the founder of the Lean Movement), I actually got all the lean books out there and have eaten them (ok, not literary, but you probably have understood me!). Do not be full by the named, it is not only for entrepreneurs. It can be applied to manufacture, software development and literally anything you wanna do. The principles are easy to follow, but this blog post is not about the book or the lean movement, it is about quality and Eric says it beautifully in his post in LinkedIn. I can get back on a summary of his book later on. The title as always seems to be aimed at entrepreneurs, however as I have already mentioned, it can be applied to everything. He say that "quality is really in the eye of the beholder".  The only way to really get ...

This time I am sharing with a practical example of the power of UX and the user-centered-design when re-inventing from the ground up a website that resulted in increase of knowledge about cancer and its prevention. It describes in details the goal for the Norwegian cancer society online, its strategy, what were the primarily questions it should answer and how the campaings should be organized. The results were the impressive make over of the website with + 20% more people contacting the cancer line. The one time donations increase + 70%, donations total +73% and montly donations + 88%. That is the power of UX and the user-centered-design, so before think twice if is worthing investing on UX, think if is worthing knowing well your customers and what they need to know and do on your site before you build extremely fancy sites that don't pay off. Take you time and see Ida Aalen's presentation on the Content Against Cancer.  

Today I am sharing a slideshare presentation of the Norwegian designer Ida Aalen because many of the topics she speaks on her presentation I have already been talking of the last months on other articles of this same blog. Topics such as: 1. User-centered design and that whoever shout the most win and it is often the user. 2. Mobile first and that design for mobile should come first. (See earlier articles on this subject in this same blog). I specially like her analogy when she mention the book Mobile First by Luke Wroblewski " If it's not important enough to put on mobile, is it important to put on the desktop?" 3. Responsive Design and that browser landscape becomes bigger and smaller at the same time with same content on all platforms and the need for adaptative presentation that are future-friendly. From the book on Responsive Design by Ethan Marcotte. I highly recommend Ida's presentation and to make it easy to see I am making it very user-friendly and embe...

How are we persuaded and how to persuade? It is a mistake to think people consider all the available information when they need to decide if they purchase something. This is an ideal situation that rarely happens. Marketing information is everywhere and nowadays with the digital world in addition to physical we have social and digital marketing overwhelming our lives with millions of choices which makes impossible for a single human being decide considering all the possible situations and available products and services. This means that without some clear marketing rules digital and normal marketers are not going to get far on the art of persuasion. There is a research done by Robert Cialdini & Steve Martin on the Science of Persuasion that reveal 6 universal shortcuts that guide human behavior that is worth knowing from both perspectives: The user – to know how we are manipulated The Digital Business marketer – it can guide our marketing strategies as business people. ...

I have seen a Steven Johnson's sketch video presentation with the title "Where Good Ideas Come From" last year and it makes so much sense to me that I was wondering how can we possibly do things without consciously knowing what we are doing however know in our guts that it is what we should be doing. If you think it is complicated watch the video below and you will understand what I mean. I love technology, business development, leadership and management and I am constantly picking things here and there to make something else happens. Well, this short video presentation will show you how we all connect the dots on our own ideas and the insights we get from others to be original, creative and innovative. I assure you the short presentation is more than worth watching.