How To Create A Customer Journey Map

There are things that are really worth sharing and this video show in a concise and short way what the UX is all about.







Enjoy and share with others.


Comments

Post a Comment

Popular posts from this blog

WHY AREN’T MOBILE WEB DEVELOPERS DOING THEIR JOB?

I came across a very interesting website quirksmode.org in the Mobile section that explain beatifully in many parts what I believe that is the problem with mobile web design nowadays. I will be copying what I think is the most important points here. Some I might discuss but you will understand the probem when you read it. MOBILE WEB DEVELOPERS DOING THEIR JOB? The unique selling point of the web is that it runs on all devices; and not just on one platform. But it seems mobile web developers aren’t much interested in reaching out beyond one or two specific platforms. Developers should reach out to as many paltforms as humanly possible instead of confining themselves to the best ones. WHY ARE WEB DEVELOPERS INTERESTED IN MOBILE SO RELUCTANT TO VENTURE OUT BEYOUND THEIR iPHONE CONFORT ZONE? Mobile web projects for large companies are based on requirements written last year, during the height of the iPhone obsession. In addition, the iPhone’s share of mobile web traffic remains
Read more

Why UX is neglected and its consequences for your business!

This article was the result a response to an article I have published in a LinkedIn group I belong Linked In Front End Developers group User Experience is the heart for any product or service because without a customer to purchase the product or service nobody will manufacture or build a product or service in the first place. This is a fact but it does not mean that clean code and security is less important.  E-commerce example from a security perspective Let's imagine that a customer have an e-commerce site that is the most easy to use and to make customers purchase a breeze, and it has the best conversion rate possible, but it has a terrible security and the site constantly breaks?  How long do you think the e-commerce owner is going to keep in business that way if his customers do not trust to use his wonderful easy to use e-commerce? Not for long however in this case the reason is clear - everybody knows that the problem is in the security and that the code prob
Read more

The secrets of the Science of Persuasion by Robert Cialdini & Steve Martin

How are we persuaded and how to persuade? It is a mistake to think people consider all the available information when they need to decide if they purchase something. This is an ideal situation that rarely happens. Marketing information is everywhere and nowadays with the digital world in addition to physical we have social and digital marketing overwhelming our lives with millions of choices which makes impossible for a single human being decide considering all the possible situations and available products and services. This means that without some clear marketing rules digital and normal marketers are not going to get far on the art of persuasion. There is a research done by Robert Cialdini & Steve Martin on the Science of Persuasion that reveal 6 universal shortcuts that guide human behavior that is worth knowing from both perspectives: The user – to know how we are manipulated The Digital Business marketer – it can guide our marketing strategies as business people. 
Read more