Mobile Web Strategies Blog

There are things that are really worth sharing and this video show in a concise and short way what the UX is all about. Enjoy and share with others.

A lot has been said and speculated about user experience but it is still a mystery that many top, senior and mid-managers don’t take it seriously endangering their companies of a bright future due to their lack of understanding. Matt Watkinson in his book “The Ten Principles Behind Great Customer Experiences” says “The customer experience is the quality aspect of any interaction that an individual has with the business, its products or services at any point in time.”  Is worth to remember user experience is not limited when the customer purchasing the product or service, and on the use of it. In reality it starts when the user is first exposed to the product or service and goes on until the customer does not need the product or service anymore. It involves any interaction with the brand, product or service. Does it ring any bells now how important User Experience is? The most successful companies of our days such as Google, Facebook, Twitter, Merce...

I am constantly updating myself and my skills to match the new technology advancements and business tendencies. It is nothing new the amount of information nowadays is so overwhelming that is sometimes difficult to know what to pursuit. One very exciting and interesting tool I have leaned when doing a course of user experience last year is called Experience Map. If you know what is affinity map diagram, you could say that it is the affinity map inflated with steroids. I have written in this blog and in my linkedIn group  http://www.linkedin.com/groups?home=&gid=4862097  about how important is to get to know our customers in order to build a proper digital strategy that will work properly for the business in question. Experience Map is a tool that help to build a proper digital marketing based on the customer-centric design approach and it is simple enough to be learned and used by everyone. Experience Map can only be build with data in hands. It means that we a...

After passing a day today talking and exchanging ideas with colleagues of the Quality Assurance department, it is clear for me that most people don't understand how testing is critical to any custom software development. I hear over and over again from sales people, consulting, project managers among other roles within IT that when selling at a competitive price and the budget is tight, the first thing to be cut off is TESTING.  Make not mistake, less testing means less quality; no testing means no quality and a crap software , that might be modern and beautiful but full of bugs that make impractical and unpleasant to be used. When testing is not well understood within IT companies, how can we expect our customers understand the value of testing? In my professional IT life I have heard the comparison such as: " the same way customer purchase a car and it has been tested, they expect our custom development also tested without any additional cost." How can a car t...

I have been pitching about how mobile mindset and user experience is important for any digital marketing and branding already for some time in earlier posts. Here are some questions you can actually ask yourself before start your digital business plan: 1. Who is/are our target user(s) for each of the segment(s) we work on and the features we need to deliver to them in order to secure the customers we have and accquire much more customers? 2. What is/are the problem(s) we are trying to solve for the segement(s) we are working on? 3. What are the business needes we are tying to fulfill? 3. How can we measure while the project is ongoing? Are we are doing the right things? and not only when the project is done. 4. How to constant measure the new features implemented in order to know when something is working or not? Once the critical points for the digital strategy are in place we should be able to answer the following questions: 1. The problem we are trying to solve is ..... 2...

I came across today a website that explain with responsive man face what I have been pitching about responsive design since the beginning of this blog. I took screenshots of the flash site just to demonstrate how easy is to understand why responsive design doesn't work for all types of sites. This is how the site look in the desktop size a normal man with his eyes moving. See the desktop big screen in black in the top. As soon as I resize the window at the brake point for the tablet the image distort. You can still recognise a man's face, however it is clearly  distorted. See the tablet indicator in the top of the page. Continuing resizing the window to the break point of a mini-tablet, I get the same image of the tablet, in a minimal proportion. See the space above the head, it wasn't there when the window size was a little bigger. Now is when the black magic happens. When it comes to the size of the smartphone, we do not have a man a...

I came across this article today and it is so amazing how bad can be the user experience (UX) and the user interface (UI) of even the most expensive cars in the market that just amazes me as we live in the information technology era. It just seems that car makes know how to make cars, but have no idea of the interfaces they should design to interact with the user of the car. The State of In-Car UX  article written by Geoff Teehan You can check Teehan's blog by clicking in the link  http://www.teehanlax.com/blog/the-state-of-in-car-ux/  or read here bellow. We are surrounded by bad design. You witness it when you’re taking cash out of an ATM. You experience it when getting your boarding pass from the airport kiosk. You feel it when setting the clock on your stove. Simply put, bad design is everywhere—especially inside your vehicle. With so many industries placing more value on design, specifically interface design, why does the automotive industry seem to have...